absolut rabbit.
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About

About

Activation, packaging
Published:
Absolut wanted a daring concept for their 2011 Chinese New Year packaging. ​
Simple. Celebrate with rabbits. Lots of procreative rabbits. 
Responsible for concept, art direction, copywriting, and graphic design '10
The process: research, brainstorming, experimenting.

Round 1: A more raunchy version of our concept. We had to turn it down a notch...