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To connect with parents Zoo Atlanta is focusing on the moments their children have when at the zoo. The pure awe and excitement children experien… Read More
To connect with parents Zoo Atlanta is focusing on the moments their children have when at the zoo. The pure awe and excitement children experience are worth the trip. CW: Keith Atzman IMG: Trevor Rose Read Less
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Every campaign for a zoo involves animals and that makes sense if your target is the kids themselves. However, my team realized that the kids can beg but ultimately it is the parent that needs convinced to visit the zoo. By showing how much awe, wonder, and pure joy the kids feel when at the zoo we are making parents want to enjoy the zoo with their children instead of just giving in and visiting because the kids want to go see the animals.