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A branding exercise for the next generation of Zodiac wrist watches.
Zodiac Pitch Black
Concept Wrist Watch
An exploration on 3 dimensional forms, branding, and user lifestyle. Based on the Pitch Black Collection within the Zodiac brand, this wrist watch is the next generation of Zodiac watches. Aggression, hard lines, and a bolder look.
User lifestyle: An urban dweller who enjoys a Jameson™ neat as well as a café bombon. He loves his favorite pair of roughed up Purcells™ but is a sartorialist at heart.
Analysis of current Zodiac design and ideation process.