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Logo and stationery design project done for school.
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Zoa Animal Shelter Corporate ID
School Project
DESIGN BRIEF
You are required to design a corporate identity for an animal shelter and animal adoption center. The design should reflect the need for a shelter that also emphasizes concern for animal welfare.
Scamps of the logo development are required. The client will select the scamp for the final logo. You are required to come up with a company name and tag line.

AUDIENCE
The logo should speak to animal lovers. The company does not want the identity to look cheesy or clichéd. They want a fresh look that will reflect their work and appeal to the heart of the animal lover. It should be thoughtful and playful.

RATIONALE
Zoá means 'animals' in Greek. It is short, fun and thoughtful. The logotype illustrates the playful and caring nature of the animal shelter. Lastly, a simple but effective stand-alone tag line rounds of this corporate ID.