Zlatna Kniga [Golden Book] :: Redesign and rethinking
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About the project: Zlatna Kniga (Golden Book) is a massive, innovative and informative annual media in Macedonia. It is the most widespread Maced… Read More
About the project: Zlatna Kniga (Golden Book) is a massive, innovative and informative annual media in Macedonia. It is the most widespread Macedonian Yellow Pages service in the country and the region, with richest Macedonian Business Directories and Listings. Golden Book allows consumers, quickly and easy to get to valuable information for needs of everyday life. The service performs a detailed categorization of all business listings, namely services, products, institutions, establishments, individuals, small and large firms. Redesigning www.zk.mk was a tremendous challenge not only because of the large user base and quantity of pages and information. A lot of usability improvements had to be made in order to bring the user experience on a whole new level. This involved a lot more rethinking than the average redesign dealing only with aesthetics. Responsive web app Always keeping the user needs in mind and the information clearly presentable and easily discoverable is what has driven us through the process. The finished, completely redesigned product is a fully responsive web application serving different user experience depending on context. The quality improvement can be seen in all aspects of the application, from its visual appearance to the background search mechanics. Mobile apps We’ve dedicated a lot of attention on the mobile experience no matter if the user is accessing Zlatna Kniga in the mobile browser or with the Android and IOS apps. The mobile versions offer specific services putting the user in the center of the search experience. The design of the mobile apps is streamlined and every pixel was accounted for in order to empower the user to find what he is searching for fast and easy while on the go. Final thoughts I was fortunate enough to work on this massive project as a part of a collaborative team which besides me included members of R3 Infomedia (the publishers of Zlatna Kniga) and the software solutions company Itea Solutions (http://itea.com.mk/). It is pure pleasure when people with different specialties align so well together! We had big support from the client and a lot of the features on the site came naturally, on the many discussions we had as part of the process to make the site an even better version from the previous one. Itea Solutions was in-charge with the front and back-end development and I must say again, here, BRAVO!, job well done! Read Less
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