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Zinké approached RoAndCo to art direct a presentation for the launch of their swimwear collection. Drawing inspiration from natural beach element… Read More
Zinké approached RoAndCo to art direct a presentation for the launch of their swimwear collection. Drawing inspiration from natural beach elements like driftwood in contrast to the swimsuit's brightly colored palette and chevron patterns. We chose to have the event at The New Museum and partnered with set designers, Aux Armes Etc. to create hand-painted driftwood backdrop to contrast the contemporary stark white space. We also blind embossed the signature chevron pattern onto the invitation and hand painted within the pattern's lines; and tied hand-painted driftwood sticks to the printed lookbooks. Read Less
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|      ZINKE      |
 
 
Spring '12 Invitation & Art Direction
 
 
Zinke is a contemporary women’s swimwear line based in New York.
Embracing bold patterns and American-made materials, Zinke employs
vintage shapes and a sunshiny palette throughout its line. For the presentation
of Zinke’’s debut collection, we were inspired by the contrast between
natural beach driftwood and the swimsuits’ bright colors and geometric patterns,
orchestrating the event at The New Museum with a hand-painted driftwood
backdrop created by set designers Aux Armes Etc. We blind-embossed
the brand’s signature chevron pattern onto the invitation and tied hand-painted
driftwood sticks to its printed lookbooks as a thoughtful final touch.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Styling: Karen Levitt
Set Design: Aux Armes, Etc.
Makeup: Jillian Chiatin / Sheshido
Hair: Ramie Roth / Vue Management