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About

About

360° campaign
Published:
ZiZi coin coin
THE BRIEF:
The client is a well-known liquor producer in the french speaking part of Belgium. The brief was to relaunch ZiZi Coin Coin, a liquor based on fresh fruit juice (lemon) and cointreau.

THE IDEA: 
‘Watch out for the crazy ducks’
We wanted to bring the company mascotte back to life: a duck! The “crazy ducks” are the building stone for the campaign. The ducks represent craziness, fun and conviviality among friends and family. So if you come across a few ducks, watch out for their craziness! 
Two weeks wild postering along the belgian coast and in the biggest places in Wallonia. Passers-by who saw
the posters in parks, schools, stations, shopping malls, squares, streets,... were challenged to visit the website. 
Along with the posters we launched 3 viral videos on Youtube and GarageTV. 
On the website people could win a trip to Paris.

THE RESULT:
After 2 months the website had 11.311 unique visitors. 6670 entered the competition, a respons of 60%.
During the summer sales went up by 6%.

STREET ADVERTISING
PUMBBY (mobile service)
ON PACK PROMOTION
BANNERS - BACKGROUND
MOVIES
WEBSITE