Zhen Wu Temple

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  • The “Zhen Wu Temple” projectis an image redesign to attract young generation.
     
    Since “Zhen Wu” is a ChineseTaoism temple, the logo is designed with calligraphy to show traditionalcharacters of China.
     
    On its merchandise designs,the four-guardian animals in Taoism: Rose finch, Green Dragon, White Tiger andBasaltic, are drawn like tattoos with strong colors to express the newgenerations’ energy and enthusiasm. The whole picture is displayed like on ascroll, talking people the story of Taoism. The style is inspired by JapaneseUkiyo-e but changes it to look more like a cartoon, showing the designer’sefforts on keeping traditional story in classic style but adding new elementsat the same time to attract young people.