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About

About

Microsite allowing users to "Pass their Love" via UCC as part of an IMC advertising campaign for Zespri Kiwifruit in Korea.
Published:
 Zespri: New Zealand Kiwifruit   |  Executive Creative Director 
This microsite was part of a larger IMC campaign including TVC. The main feature allowed users to "Pass the Love" by uploading UCC videos of themselves passing a kiwi.  The videos then created an endless chain of "Kiwi Love".  The top voted videos received prizes.  An addicting Kiwiboy flash game with leader board and prizes was fun and in between stages gave informative nutritional information.  The third part tested reflexes and trivia.

http://www.zesprilovesyou.co.kr

Awards:
GD Web - Site of the Day
DBCut - Site of the Day