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About

Print Non-standard poster
Published:
THE SITUATION
Thousands of dogs in Poland live their whole life ona short chain – they are never being unchained. Chained, they suffer and become more and more aggressive. The situation is getting worse each year.

BRIEF
To invite as many people as possible to take part in a happenings being held in the main Polish cities.

IDEA
Experience how easy it is to unchain dogs.

SOLUTION
We created a poster looking just like an amateur printout ad stapled on the street. Anyone could easily tear the dog off the chain. On the back of each unchained dog was an info about the happening and the chained dog situation in Poland.

The ad was also emailed as a duplex PDF and anyone who cares about the dogs could print, photocopy and staple or stick it anywhere. Ad was emailed to media, government officials, animal activists and could be downloaded from teh website as well. 
This way, people became the bearer of the message, posting the ad on their own all over cities.  

RESULT
Huge press coverage and media attention prior to the event.

TEXT ON COVER:
Let’s unchain dogs together.
Thousands of dogs in Poland live their whole life on a short chain – they are never ever being unchained. Dogs, just like us need a company of people and other animals. Chained, they suffer and become more and more aggressive.
19th September, 11.00 – come to Plac Zamkowy in Warsaw and take part in a happening called „ Let’s unchain dogs together“ and find out more how you can help these poor dogs. Dogs would do it for you. Do it for them.

 
OTHER CREDITS:
Giedymin Jablonski - Art Director