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  • Zatarain's
    A New Orlean's Tradition 
  • Our task was to rebrand a company we felt had poorly designed products. ¬†I chose to go back to my roots and choose a product I grew up with. I wanted to bring in an aesthetic that fed back to the time period Zatarain's was created and lean more towards their original packaging. I kept the red scalloping the box is famous for and pulled in a more homemade feel. I also did the screenprinting and sewing for all of the bags.