Add to Collection
Tools Used
About

About

B2B Mailer for Zaner Bloser
Published:
Zaner-Bloser Mailer
B2B mailer concept
A business to business mailer concept, advertising Zaner-Bloser's Handwriting materials.

Target: school teachers (over 80% women) and supervisors at elementary schools.

I took an infographic route on this project, because the mailer's pre-written copy primarily consisted of statistics from a survey.  I wanted to visually display the numbers in order to make the mailer more engaging and less likely to be thrown away with the "junk mail."
Process
Sketches, type and color scheme