- Zaner-Bloser MailerB2B mailer concept
- A business to business mailer concept, advertising Zaner-Bloser's Handwriting materials.
Target: school teachers (over 80% women) and supervisors at elementary schools.
I took an infographic route on this project, because the mailer's pre-written copy primarily consisted of statistics from a survey. I wanted to visually display the numbers in order to make the mailer more engaging and less likely to be thrown away with the "junk mail."
Sketches, type and color scheme