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About

About

Contest Microsite for the car rental company Europcar
Published:
Za1 with Audi A1

CLIENT
Europcar – Car rental company

TASK
Promote Europcar and their services.
Bring the attention to Europcar's new range of Audi cars within their fleet.

TARGET GROUP
First time users of the internal Czech market and potentional car hire clients abroad, Audi enthusiasts

SOLUTION
Simple online competition based on user generated content strategy. The mechanics was simple.
Users were asked to submit what would be the most interesting weekend experience in the company
of an Audi A1. Every week the most popular user was able to fulfil his dream.

Created with idea maker Marek Prchal.

MY ROLE
Graphic Design, Art Direction