Laurent Ungerer, teacher at the famous ENSAD (arts décos) came to our class in ESAG Penninghen and gave us the following problematic : Samsung's ad screens are badly received by the public. They are considered as agressive and invasive, some are even degraded.
So he proposed we would create a "good night" program for those screens, something that would allow the subway user to interact positively with the screen and develop a non commercial creation on it.
We went for the comic classic "Z". It is mentally associated with sleep and in the good number and form, is not perceived as a letter but as an other glyph with it's own signification : sleep