Editorial project. Branding. "ZZ" are my intials, that's why I decided to create a fictional brand from my own feelings and emotions. To do this, I used flowers: the language of flowers, sometimes called floriography, is a means of cryptological communication through the use or arrangement of flowers. Interest in floriography soared in Victorian England and in the United States during the 19th century.
It's a very subtle language. I chose 5 flowers, representing 5 different feelings.
Each flower has its basic geometric form. Each form creates a different pattern, which represents a specific feeling, emotion or state.
5 albums 20x20 on thin, organic paper.