I spent a year in Swellendam taking people on day trips around the Overberg. This was the logo and flyer that I created for the business. The inspiration behind the "Z" came from the skateboarding movie "Dogtown and Z Boys." Some friends of mine and I are avid hikers and because of our relaxed and alternative approach to it we used to joke about being the "Z boys" of hiking. This soon caught on and I used to leave a "Z" wordmark tag on the back of our dusty car windscreens after every hike. This soon caught on and after a while the "Z" graced many a car window in parking lots around the Western Cape. When I started the day tripping business I added the "Zephyr" angle to the Z (a zephyr is a gentle breeze which brings good fortune), and it all came together from that. The shape of the "Z" in the logo still reflects what the finger-painted Z looks like on a dusty window.