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Design of trademark (further logo) is inspired by the shape of symbolically important mountain Kriváň. By stylizing basic shape I found the most … Read More
Design of trademark (further logo) is inspired by the shape of symbolically important mountain Kriváň. By stylizing basic shape I found the most important symbol of the Brand “Rabbit“. And as the last step I applied characteristic contours of typography, to create united und dynamical object. The power of the shape is in its symplicity, so as extremly resized is still comfortable legible. Read Less
Published:
ZAJO company
outdoor wear
& equipments
Usualy I am not kind participant at any of public competitions. But this calling for entry was special, because outdoor sport company ZAJO has the same name as me. So motivation comes more from my selfishness than from Budget. Unfortunately the competition was terminated without any result. And i became consolation prize couple of socks, which I am using till now.
 
Basic variations and applications possibilities
Safety zone of logo is deduced from height of leaning letter ”O“ in word “ZAJO“
Logo must work on common medias as well as applied on product.
Stamping shape step by step from first sketch through finding right color combination to final concept
Don't forget to hit blue button :)
Thank you!