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About

About

Yumm Yogurt frozen yogurt brand & café of the same name logo and corporate identity.
Published:
 YUMM YOGURT 
FROZEN YOGURT BRAND & CAFÉ OF THE SAME NAME
LOGO AND CORPORATE IDENTITY ELEMENTS
Designer — Tatyana Anisova
Gift card by Alexander Dashutin
Task: to create a fun and tempting logo and some corporate identity elements.

Solution:
the product has a wide range of flavours, so the key koncept is the versatility. Therefore the logo itself is simple, and the focus is on the corporate identity elements — cheerful fruits.
Logo is simple and fun.
Each flavour has its own unique character.
All characters could be placed either on white or dark background.
Gift card, which conveys "yummy" without saying a word.
Yummy cup.