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A campaign promoting the traditional idea of having a pen friend to children. Target Audience: Children of ages 8-12 To communicate the desired… Read More
A campaign promoting the traditional idea of having a pen friend to children. Target Audience: Children of ages 8-12 To communicate the desired message, a series of personality packages were created to help them on their initial communication with another child from a different country. 'Your Brand New Pen Pal' is a government program sponsored all over the world, taking place in various schools. The box includes information on how to use it, suggestions of what you may include in it to be send to your new friend, and personality traits listed on its side for the children to pick and tick to represent themselves. Read Less
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Your Brand New Pal Campaign aims to promote the idea of traditional pen friends. 
To achieve that a series of personality characters was design and a school program was launched. 
The target audience is children ages 8 to 12.