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Gold Winner Award, Young Lions Design Colombia Client: Bavaria Product: Pony Malta Reference: Tribute 3d Artist: Fabian Pulido Art Director: Jul… Read More
Gold Winner Award, Young Lions Design Colombia Client: Bavaria Product: Pony Malta Reference: Tribute 3d Artist: Fabian Pulido Art Director: Juliana Ardila Year: 2012 The Brief was to redesign a can and to create a special edition for one of Colombia’s most traditional non-alcoholic Drinks: Pony Malta. We had to maintain the colors and logo. For the special edition we decided to honor the first glass bottle of Pony Malta, in order to to this, we redesign the logo and their graphic symbols trying to reminiscence the original. Read Less
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Gold Winner Award, Young Lions Design Colombia
Pony Malta is one of Colombia’s most traditional non-alcoholic Drinks. We we're given an "open brief" to design a special edition while keeping the colors and logo untouched.
 
Pony Malta was turning 60 years on the market, so we decided to honor the product's first bottle, the one all the colombians remember. In order to to this, we redesign the logo and their graphic symbols trying to reminiscence the original. 
Mucha gente no es consiente de que Pony Malta ha acompañando a los colombianos durante seis generaciones.  En el 2013, Pony Malta cumplirá 60 años y para conmemorarlo hemos decidido rendirle un homenaje a su primera botella. Para la gráfica de la misma, fusionamos la identidad actual con la botella de vidrio original, conservando los rasgos de la marca. Decidimos usar una tinta dorada que recuerda los campos de cebada al ser iluminados por el sol.

Con esta edición limitada buscamos no solo llegarle a los primeros consumidores, sino a todas las generaciones que alguna ves disfrutaron Pony Malta, la bebida nacional no alcohólica por excelencia. Asimismo, reforzamos el valor de marca haciendo mérito a su antigüedad y larga trayectoria, reconociendo así la mas importante bebida nutritiva de los colombianos.