This logotype is based on the typeface I designed called Joesphine. I found it very fitting for the YAF of Atlanta because it's typeface that is rooted in tradition with the proportions and serifs. However, the execution utilizes modern linear forms as serifs as well as two different line weights coming together to create the monolithic letterforms. The result is an internal dialogue between the old and new but a unified outward expression. This symbolizes the relationship between YAF, the AIA and their outward expression to the world.