Yoplait Yogurt Packaging Proposed Redesign
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Under the limitation of redesigning dry foods & dairy packaging, I chose to design the iconic Yoplait Yogurt container for my Design class about … Read More
Under the limitation of redesigning dry foods & dairy packaging, I chose to design the iconic Yoplait Yogurt container for my Design class about Branding & Identity. This project was all-inclusive: research, original design, construction, process manual, and a mock brochure for a potential grocer to persuade them in stocking my redesign at their store. *student work, not affiliated with Yoplait* Read Less
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Yoplait Yogurt Packaging Redesign
My initial desire to redesign this container branched from my frustrations with eating the yogurt itself. The inward ridges made it inconvenient to fully finish the yogurt and leave the consumer a victim of food wastefulness. Upon further research and examination of the container, I found more errors with its design. Towards the bottom in small type, “protect wildlife crush cup before disposal” is written to depend on the consumer to prevent small animals such a skunks and squirrels from being suffocated by the container. I then felt that this issue was our biggest concern. In efforts to develop a packaging less harmful to nature and helpful to consumers, I started brainstorming several ideas. My final design encompasses the new mission statement:  “Yoplait® is for the health-minded individual that supports reusability.” The new bowl-shaped container is sealed better, uses easily recyclable plastic, includes a spoon made of potato plastic, and can be reused to store other foods or small supplies. 
    one of the requirements for this project was to use biomimicry as part of my redesign.
    displaying the research I had done on Yoplait's demographic
digital translation of desired shape
    acquired a plastic bow, lid, + spoon in my desired shape and had to remove the existing label to add mine on.
                           final design (top view)
                            final design (side view)