Yoplait Shtoozim- Whipped (cream)
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For the second year in a row, Gravity brings to life the fantastic Yoplait Shtoozim world, this time around the new line of Shtoozim products- Wh… Read More
For the second year in a row, Gravity brings to life the fantastic Yoplait Shtoozim world, this time around the new line of Shtoozim products- Whipped Creamy deserts. Read Less
Published:
Yoplait Shtoozim 
for the second year in a row, Gravity brings to life the fantastic Yoplait Shtoozim world
For us as designers, the commercial's storyline meant finding a way to "fluff" living (animals and children) and non-living (carousel) objects.  This took an R&D stage by our Art & Design department and study of elements how to convey the accurate look
of lightness (as whipped cream). See examples below of sheep, parrot and kids.    


 
  Character development: The naughty (yet so adorable!) witch
Character development: This is the sheep Before fluffing...
and After...
R&D how the parrot should "erupt"
And the result of the eruption
 We absolutely love how the two dimensional spreading of the paper creates a line of funny and adorable characters, figures and designs.