To introduce the beauty of Yogyakarta to the world, as well as encourage people to visit the city. Through the creation of a new brand identity of Yogyakarta, the aim of this project is to rebrand the city and make it stand out among other tourism destinations in Indonesia, or even in the world.
Yogyakarta - also known as Jogja - has been known as The Neverending Asia. Many say that a single visit to Jogja is never enough, as there are so many things to see and to explore in this city, such as its remarkable art & culture, as well as its astonishing landscapes. The list of things you can experience in Jogja may seem overwhelming, ranging from natural splendors, art and tradition and heritages to culinary adventure. This is why Jogja is the second most visited destination in Indonesia, next to Bali.
According to its remarkable art, history and culture within this city, Jogja was chosen among other cities of Indonesia because of its rich Javanese culture of which represent the beauty of Indonesia’s art and culture the most. Batik, one of the most popular textile in the world, was originated from Jogja. Moreover, batik Yogyakarta has become one of the most remarkable batik cloth, since Jogja has been considered as the original place where batik was primarily invented. Yogyakarta is renowned as a centre of classical Javanese fine art and culture such as batik, ballet, drama, music, poetry, and puppet shows.
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Photograph credit to Hengki Koentjoro