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About

About

Art Direction and collaboration with a start-up business in Sydney.
Published:
What began as a yearning to bring yoga to the vast surfer community of Sydney’s Eastern beaches, became a friendly and approachable walk-in yoga space for all.

In collaboration with Jessica Williams, we guided the first-time business owner to establish a visual and verbal identity for all the print collateral and online presence. To elevate Yogala to visibly stand apart from the long line of yoga studios in Sydney, we wanted to develop an identity based on simplicity, clarity and humanism. 

The visual identity uses a colour palette that speaks of the seven major chakras taught in yoga philosophy. Each visit to the website is given a fresh experience by the continually updating colour scheme throughout the day.
 
The project ongoing, and still being refined as we go along.