This is an album design for Yelle, an electronic pop artist from France. Her music is contemporary, fun and energetic. The target market for this album design is youth, ages 12-25. This age group is trendy and fresh. The objective was to design a unique, colourful album that represents the positive, artistic mood of Yelle’s music. A typographic approach was used for the album art. Each letter was hand cut out of gelatin then assembled and photographed. Just like Jello, Yelle’s music is a “sweet treat”.