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About

Yas Hotel approached us to develop an ad campaign to increase awareness and drive visitors to The Yas Hotel throughout the whole year. My concep… Read More
Yas Hotel approached us to develop an ad campaign to increase awareness and drive visitors to The Yas Hotel throughout the whole year. My concept inspired by the Yas hotel's architecture, exterior lighting and vivacious entertainment and F&B offering was that the hotel was ‘Alive’ with a unique spirit which permeates throughout and creates an unforgettable experience for visitors everyday of the year. This manifested in the ads through dynamic light streams surrounding everyone who has a connection with the hotel both staff and residents. The idea allowed us to create a suite of ads which reflected the total offering of Yas Hotel imbued with the spirit of the Hotel. Read Less
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