• 1999
  • 41
  • 5
  • Background: "Yaposha" is unique chain of japanese restaurants: its menu includes lots of non-japanese dishes.
  • COPY: "Herring in a Furcoat"*  is in japanese restaurant!

    *Herring Salad is called in Russian cuisine "Herring in a Furcoat". Serve this salad in a glass bowl to show off the colorful layers.
  • COPY: Vareniks* are in japanese restaurants!

    *traditional ukranian dish
  • COPY: Ukranian borsch is in japanese restaurants!

    **Japan guys on pictures were taken from references of japanese artist Sharaku.

    Saatchi Moscow
    Creative director: Stuart Robinson
    Art-director: Yackov Kazhdan
    Copywriter: Tanya Moseeva
    Designer: Nina Potseluyko
    Account team: Lena Kchitschenko, Lena Srzentic