Yamaha Soul app concept
This is a concept of interactive media campaign for D&AD 2013 Yamaha brief. The main feature of the app is building up brand awareness through the process of putting a “soul” into the app and then sharing your inspirations with other Yamaha Soul users. We’ve tried to establish a clear and easy for understanding visual communication, partly inspired by well-designed weather apps.
Slides showing integration with existing social services, cross-platforming, and work with geo-positioning
Photo of assets in live environment
And, of course, our awesome video. Here it goes: