• Yamaha Soul app concept
  • This is a concept of interactive media campaign for D&AD 2013 Yamaha brief. The main feature of the app is building up brand awareness through the process of putting a “soul” into the app and then sharing your inspirations with other Yamaha Soul users. We’ve tried to establish a clear and easy for understanding visual communication, partly inspired by well-designed weather apps.
  • Slides showing integration with existing social services, cross-platforming, and work with geo-positioning
  • Photo of assets in live environment
  • And, of course, our awesome video. Here it goes:
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