Yale Design & Innovation Club

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  • Yale Design & Innovation Club
    Logo/Branding

    "The frequent question asked of the design community is of its value to business. The query itself makes little sense. Quite simply, the role of designers has always been to translate and communicate the value of a business idea to consumers. The best designers can do far more—they can help companies connect and establish a dialogue with consumers, thus enabling firms to innovate more." –BloombergBusinessweek
     
    Now, more than ever, design and innovation is a top priority at the nation's best business schools. I was tapped to design a business school club logo that captured the excitement of the creative process. The inspiration? The tools of the design thinking trade: spontaneous lines, and Post-It notes.