Yupo is a new synthetic paper soon to be released by BJBall Papers. The paper originates from Japan, as the name suggests, and is impressively waterproof, stainproof, tearproof and 100% recyclable. The brief requested a creative specimen to showcase the paper's features in a way that would attract designers specifically.
To demonstrate the qualities of Yupo Paper first hand to designers, I constructed a paper wallet. This form presents Yupo as an functional, everyday item that needs to be durable, resistant and reliable. These words are not commonly associated with ‘paper’ but they are with Yupo - which uses the wallet to prove this. The overall message I aimed to communicate is that Yupo is a strong paper with durability, quality and versatility - which is shown furthermore in the packaging and enclosed cards.