YOUTUBE \ Design the future of your Brand with YouTube

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  • Case movie
  • Direct Mail
    A kit containing:
    - a usb key that drives the target to a customized digital experience.
    - a card where the target can write in few words how he/she immagines the future of his/her brand. These words inspired the realization of unique pieces of art which were then gifted to the target.
  • Digital Experience
    Through a customized Tubegame the brand managers can experience all the potential of YouTube display network.

    Try the
     experience here
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  • 100 Brand customized experience
  • Event
    86 top brand manager wrote how they immagine the future of their brand. During an exclusive vernissage they discovered how YouTube transformed these words into unique pieces of art.

    Browse the digital catalog here
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  • The exhibition
  • The exhibition catalog
  • Print campaign
    A 6 subjects print campaign that shows the goals that can be achieved by advertising on YouTube display network.
  • If YouTube, they'ill share.
  • If YouTube, they'ill subscribe.
  • If YouTube, they'ill comment.
  • If YouTube, they'ill play.
  • If YouTube, they'ill enjoy.
  • If YouTube, they'ill watch.
  • Special print with removable USB key
  • ADCI Annual 27, 2012

  • Credits

    Client: Google
    Product: Youtube
    Agency: TBWA\
    Executive Creative Directors: Nicola Lampugnani, Francesco Guerrera

    Creatives: Mattia Montanari, Matteo Grandese, Davide Canepa
     
    Digital Creative Director: Michele La Fiandra
    Digital Senior Art Director: Luca Sala
    Digital Project Manager: Raffaella Garzitto
    Flash Designer: Chiara Villotta
    Web Designer: Nicoletta Piccinini

    Head of Producing: Renato Fontana
    Producer: Federico Fornasari
    Account Director: Benedetta Melli
    Account Executive: Federico Da Re
    Strategic Planner: Lorenzo Bean

    Creative Service Director: Valerio Minestra
    Event Producer: Stefano Marchetti
    Video Production Company: Xchanges VFX
    Audio Production Company: Eccetera
    Design Studio: Dadomani
    Consultant: Ymee NYC
     
    Aired on September, 2011
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