Xylo eyewear is all about handmade wooden sunglasses and frames, in the heart of the Aegean sea – at the island of Syros.
Back in May 2013, we were asked to create a brand for them and also marketing plan and find a way of supporting and funding
this effort via crowdfunding. This project was designed with a holistic design approach, from logo to packaging and integrated marketing communications to product & service user experience with the guidelines of authenticity, locallity, handcrafted artefacts’ principles
and mediterrenean identity in mind. By using the word ”Xylo” (Greek for ”wood”), the essence of the artefact became clearer.
By combining design elements from different places around the Mediterrenean, a unified result emerged. Based on the interconnections of the cultures living by the sea. Recalling elements to their memory, we managed to create a true, original and humanistic brand image to accompany the product and spread the message across multiple platforms.
The sunglasses were designed, fabricated by hand, and assembled in Syros island, in the middle of the Aegean sea. As a mark
of the land of origin, we adopted the coordinates of the island and spesifically the ones from the workshop at the Lagkada village,
right out Hermoupolis city (the capital of Cylcades region and the main city of Syros). Thus, the locality essence became even more present and this message actually intrigued the viewer to search for this location.
Following this mindset, every picture taken during the photoshoot of the Spring / Summer collection 2013, was stamped with
the coordinates of the area that were took. Accordingly all the events, labeling of landmarks and facebook events,
were marked as such.