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About

Water Splash is a light weight upper designed for the modern lady. Lightweight,breathable and a strong use of colors are used to target the femal… Read More
Water Splash is a light weight upper designed for the modern lady. Lightweight,breathable and a strong use of colors are used to target the female youth showing her confidence in herself. The emphasize on the brand is done through the transparent PU panel Logo on the side. The prominent split in the mesh with the split suede shows a fusion of 2 different materials. One being trendy and the other sporty. Read Less
Published:
Xtep Water Rhythm Contest
Design a women's lifestyle fashion shoe inspired by the gracefulness and fluidity of water with the shoe being lightweight, comfortable, and fashionable.
The target defined by the brief was a office working girl ( someone who probably just graduated ) within the age group of 20 and 25.
After studying the brief several times, a specific moodboard was churned out with variant leading directions followed by a 4 hour ideation phase.
To be continued...
Stay tuned!