Xfinity Xtras is a loyalty program concept I developed asa pitch to Comcast, to enhance the perceived value of the Xfinity subscription bundle byoffering existing customers reward points for doing what they already do.

Background:

Customer loyalty programs have exploded over the lastdecade, as companies have realized the importance of retaining their customers,not just attracting new ones.

How It Works:

Xfinity Xtras is a loyalty program destination onComcast.com, a smart-phone app and reward card that offers current subscribersof the Xfinity product line the opportunity to earn points and take advantageof exclusive Comcast & 3rd party prizes and discounts.

Xfinity Xtra Points would be distributed by:

· Becoming a new customer of Comcast
· Becoming a new Comcast Business Class customer
· Upgrading your services
· Paying your bill on time
· Walking into an Xfinity Store
· Entering a sweepstakes on Comcast.com
· Promoting Xfinity’s products on social mediasites
· Ordering 3 movie rentals within a month
· Checking –in with foursquares or scanning at aQR code stand that you are at Xfinity Live center
· Downloading an Xfinity App
· Taking a customer survey
· Purchasing a product on Comcast.net
· Etc.

*Xfinity Xtra Points could be redeemed at participating Comcastselected merchants.