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About

About

Developed at zeligstudio
Published:
 
 
 
Xarxa Oberta de Catalunya  
Branding
 
Xarxa Oberta de Comunicació i Tecnologia de Catalunya is the joint company created by Axia Net Media Corp. and Imagina Media Audiovisual with the goal of deploying and operating the network of fiber optic telecommunications in Catalonia.
 
The Xarxa Oberta identity image is built around the design of their brand with the wish to convey the concepts inherent to this technology: connection, competence, transparency, aperture, speed, future.
 
The logo that has been created shows a connection node of four elements interrelated through colour and transparency. It develops in a radial direction that expresses the idea of movement. The typography of the logo has been designed based on modules with curves, an analogy for "cable" or "fiber" as an essential element for transmitting data. For other promotional applications we also used the idea of "fibers" to create a consistent corporate graphic style.
 
 
 
 
Logo construction
 
 
 
 
Shapes & Colors process
 
 
 
 
Color Palette & Logo aplication
 
 
 
 
Corporate Typeface
 
 
 
 
Motion Graphics / Styleframes
 
 
 
 
Posters
 
 
 
 
Stationery & Website
 
 
Direction & production: Zeligstudio
Creative Direction: Ana Zelich
Graphic design team: Thais Altès, Mireia Pons-Llorach
Production: Fabiana Andreatta