X-Men First Class – Social Campaign

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  • X-Men First Class
    X-Perts Social Campaign
  • Comic book films live or die by the support of fanboys.This was especially true for the fifth X-Men installment: X-Men First Class. Toengage these gifted youngsters, X-Perts was born—a community of Facebook fans thatvalue fidelity to original comic manuscripts and geek out about the opportunityto drill the cast and crew with the questions that matter like “Why does Beastwear glasses.” Each week of the campaign, fans submitted their questions to aspecific member of the cast or crew via Twitter or Facebook and the best wereanswered on the X-Perts Facebook tab. The campaign brought fans together andhelped grow the Facebook fanbase the weeks leading up to release.