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Modular storytelling platform designed to showcase the best of Wrigley's global sustainability success stories.
Wrigley Principles in Action Showcase
Sustainability and Corporate Responsibility are perhaps the most important topics for any corporate communications platform in the present day. Wrigley’s approach has been ever-evolving, and as such they needed a modular storytelling platform designed to showcase the best of their success stories. So many success stories in fact, that a chapter-based UI was developed since the showcase now needs to highlight the depth-and-breath for over sixty articles. In addition to illuminating the fun and good-natured sides of the organization, the design’s success also hinged on things like search-ability, translatability and scalability. A progressive HTML5 / CSS3 / Javascript solution has successfully achieved these goals. Visual design and pacing for the showcase required it to have its own identity, while still feeling like a part of the larger Wrigley brand.