Add to Collection
About

About

Wrigley wanted to make a memorable statement in meetings and approached the agency to create a new corporate business card. The cards had to refl… Read More
Wrigley wanted to make a memorable statement in meetings and approached the agency to create a new corporate business card. The cards had to reflect Wrigley’s motto of ‘Create simple pleasures’. We wanted to create a card that was instantly recognizable as a card for Wrigley. It had to reflect the Wrigley brand and what it stood for. We also took into account how important first impressions are, so we wanted to create cards that would instantly have an emotional reaction on anyone who was offered one. We were hoping that reaction would be a positive one. We gave the new look corporate business cards a decidedly un-corporate feel by designing the cards to actually look like a pack of chewing gum. We based our idea on the iconic Wrigley chewing gum pack. The cards and the card holder are identical in size and feel to the original product. The Wrigley Chewing Gum cards were an instant success. They created a positive reaction on everyone that received one and lived up to the motto of Wrigley: ‘Create simple pleasures’. Wrigley Business Cards Produced via DDB Sydney Executive Creative Director: Dylan Harrison Deputy Executive Creative Director: Simon Veskner Art Direction and Design: Domenic Bartolo Creative Directors: Steve Wakelam, Nick Pringle Head of Art: Daryl Corps Read Less
Published: