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    Social media campaign for the Johannesburg Zoo.
The Challenge:
We were asked to kickstart the Johannesburg Zoo’s social media presence and raise interest in their animals, causes and events. 
The Idea:
Through aninnovative use of existing technology we transformed BG, the zoo’s resident honey badger and mascot, into their official social media spokesanimal. By linking motion sensors to a pre-written bank of tweets, BG is able to share zoo life with the world. Tracked by his location, tweets are relevant to what BG’s doing at the time.
Art Directors: Eras Gous, Moira-Gene Sephton Gous
Illustrator: Eras Gous
Copywriters: Candice Hellens, Rory MacRobert
Executive Creative Director: Kerry Friend
Chief Creative Officer: Brett Morris
Technology Design: Johan Pieterse, Nathan O' Gates, Tom Van den Bon, Ben Fourie, BinarySpace.
Agency: Hellocomputer & FCB Johannesburg