Worldeka – A Social Network With A Conscience
Worldeka is a collaborative platform for social change. Meaning one- world in Sanskrit, Worldeka is a targeted social network for charities, NGOs, activists and policy makers. The aim is to help these organizations connect, share resources, communicate with their members and create cross border partnerships.
Our solution was to challenge existing norms to create a brand that would truly set itself apart. We developed a brand positioning based on the key insight that collective power can change the world. By shortening Worldeka to WE as an identity, we were able embrace the concept of the brand and represent its collaborative nature. There is no one Worldeka identity. Worldeka’s identity system encourages a multitude of design executions by the community that engages with it, from the logo itself to the wider visual language. The visual style of the brand is loud and uncompromising, helping deliver Worldeka’s messaging by mirroring its voice and the revolutionary spirit that is making itself heard across the world.
Created at Landor Associates Sydney
Creative Director: Jason Little
Designers: Serhat Ferat & Joao Peres
Illustrator: Joao Peres
Weddesign & development: Yoomee