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GOALS & OBJECTIVES The goals and objectives for this project were very simple. The goal and objective was to create a magazine campaign for the … Read More
GOALS & OBJECTIVES The goals and objectives for this project were very simple. The goal and objective was to create a magazine campaign for the World Wildlife foundation in a creative way. I was to choose from my picture window, Mondrian, or silhouette layout and pursue it further until I came to a final solution. I chose to use my picture window layout. I felt it was the best way I chose to executed the task at hand. AUDIENCE The intended audience was for people who are interested in helping endangered animals. Also, for people who are just flipping through magazines. They would see this ad and want to inquire more information about the World Wildlife Foundation and also help. CHALLENGES There were several notable challenges that I had to over come in the creation of this design. The first was choosing the layout that I wanted to pursue. The second one was trying to figure out what to do with the typography for the headline and subheadline. The third and final challenge that I had to overcome was after the body copy was finished it looked inconsistent with the rest of the campaign, so I had to find a way to anchor the body copy down to the headline. I did that by placing the call to action line in the same place on all the designs. Read Less
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