WorkSafe Victoria. Big Mouth Project.
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About

About

Published:
The Problem: The fact is, if you’re aged between 15 and 24 years old, you’re more likely to be injured at work than any other age group.
 
The Idea: The best way to stay safe is to use your mouth and speak up. 'The Big Mouth Project' was a collaboration between artists and WorkSafe Victoria to celebrate their biggest assett in the workplace. (Yes, that one.) Every four months we created an original 'Big Mouth' piece to bring our work safety message to life in a relevant and meaningful way. Paintings, sculptures, movies, t-shirts, toys, pretty much anything to get the message out there. Specially word of mouth.
 
The Results: 'The Big Mouth Project' generated an unprecedented response rate, dramatically increasing sign-ups to the website and WorkSafe Victoria's safety valuation tests.
 
The Big Mouth Project was awarded globally including Cannes, Clio, D&AD, New York Festivals, The One Show and AWARD.

Big Mouth Project ID by Luke Lucas.

Luke Lucas

D*FACE

D*FACE sculpture at Luna Park, Melbourne, Australia.

Jonathan Zawada