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Complete brand identity for Word - a copywriting company. Identity is based around the concept of "copy with character" creating a flexible and d… Read More
Complete brand identity for Word - a copywriting company. Identity is based around the concept of "copy with character" creating a flexible and daring brand. A primary logo was created using custom blackletter typography, whilst a further three variations of this logo were designed using distinct and different tones of voices to represent the wide variety of copy that Word creates for different brands. A "highlighter" neon yellow was used across the identity to create an unexpected element that sets it apart from its competitors, whilst also hinting at the service Word offers in creating copy that really makes you pay attention. Read Less
Published:
Word.
Professional Copy With Character
 
 
Branding, Stationery & Web Design
 
Word approached us wanting a complete brand identity. We created the concept of "copy with character" and designed a flexible and daring brand around this theme. A primary logo was created using custom blackletter typography, whilst a further three variations of this logo were designed using distinct and different tones of voices to represent the wide variety of copy that Word creates for different brands. A "highlighter" neon yellow was used across the identity to create an unexpected element that sets it apart from its competitors, whilst also hinting at the service Word offers in creating copy that really makes you pay attention.
 
Business cards were letterpressed onto high quality 700gsm Colorplan Bright White stock.