Woolworths Twilight, Charm, Secret Liaison + Delectable
1090
43
3
Add to Collection
Tools Used
About

About

Briefed in by Woolworths to create an eclectic range that offered variation to their consumer. The designs took inspiration from European trends,… Read More
Briefed in by Woolworths to create an eclectic range that offered variation to their consumer. The designs took inspiration from European trends, using decorative, overlapping patterns combined with a rich opulent colour palette. A traditional feel was created for the Secret Liaison and Delectable designs whilst the typography, colourways and naming for Twilight and Charm added modernity to the mix. A vast array of packaging materials were used, including tins, rigid boxes, paper wrappers and 60ml metal effect tubes. Elements of the Secret Liaison and Delectable designs were given a stunning finish using gold hot foil stamping. Read Less
Published:
Woolworths Twilight, Charm, Secret Liaison + Delectable
Packaging + Graphic Design,
Briefed in by Woolworths to create an eclectic range that offered variation to their consumer. The designs took inspiration from European trends, using decorative, overlapping patterns combined with a rich opulent colour palette. A traditional feel was created for the Secret Liaison and Delectable designs whilst the typography, colourways and naming for Twilight and Charm added modernity to the mix. A vast array of packaging materials were used, including tins, rigid boxes, paper wrappers and 60ml metal effect tubes. Elements of the Secret Liaison and Delectable designs were given a stunning finish using gold hot foil stamping.