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As briefed by Woolworths, each fragrance of hand and nail cream in the Touch range uses strong imagery to tell its own design story. Tight archit… Read More
As briefed by Woolworths, each fragrance of hand and nail cream in the Touch range uses strong imagery to tell its own design story. Tight architecture and a constant colour palette then act as a framework to maintain continuity on shelf. Metal effect 60ml tubes stood up in a specifically designed Point of Sale unit further add to its unique shelf appeal, and three tubes packaged together make it a stunning instant gift. Read Less
Published:
Touch
Creative direction, Brand + Packaging design. Client: Woolworths.
As briefed by Woolworths, each fragrance of hand and nail cream in the Touch range uses strong imagery to tell its own design story. Tight architecture and a constant colour palette then act as a framework to maintain continuity on shelf. Metal effect 60ml tubes stood up in a specifically designed Point of Sale unit further add to its unique shelf appeal, and three tubes packaged together make it a stunning instant gift.