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About

Pollen digital approached me in mid 2012 to develop an icon set that was used on a microsite as part of Woolworth's new brand building campaign. … Read More
Pollen digital approached me in mid 2012 to develop an icon set that was used on a microsite as part of Woolworth's new brand building campaign. The brief was to create the icon set with a more authentic feel than is usually done online, making use of paper textures and a fun 'cut-out' style. Read Less
Published:
 
Supported by a smaller set of simpler icons:
And finally the microsite:
 
You can see it live at http://australiasfreshfoodpeople.com.au/
Thanks for watching!