Woodou is an architecture studio focused on sustainable technologies. Inspired by Antoni Gaudi’s sketches for the “Sagrada Familia” building structure, a matrix has been extracted and used as the basis for the dynamic identity. The logo is a continuous rotating solid, showing different views of itself in different situations, like an architectural floating block. The color palette recreates a virtual environment, where the green becomes an ever-present natural element in the gray scale. A pattern for the identity system comes from the same matrix, like a fragmented version of the logo.
This work has been published on Dynamic Logo & Identity Design, 2013 - Dopress Books.