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About

About

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Published:
Roger Wolfson Prosthetists Ci
Medical Orthotists & Prosthetists 
Chalence

We were tasked to create a corporate identity and posters for Roger Wolfson & Associates,
a medical orthotists an prosthetist company, which would represent their desire to help
people to become able and lead fulfilling lives

Solution

Just like a prosthetic is an extension of a severed limb, ascenders and descenders
in typography change the existing condition of a basic letter. By taking a word
with a negative connotation, symbolic of a person with a disability, we changed it
using ascenders and descenders into a word with a positive connotation -
implying hope, ability and freedom.