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An in-depth campaign to promote the Wishbone Bike.
March 2012

For this project my team conceptualized and designed an event in Goodale Park in Columbus, Ohio to promote the Wishbone Bike: a wooden, convertible bike made for children aged 0-5. The bike is designed to aid in physical development and ease children into the idea of riding a bicycle.

To promote the event, we created a mailer that would be sent out to families in the Columbus area. This box (close-up pictured) contained a map, invitation, pack of stickers, a how-to-construct-the-bike poster, and an introduction letter.

Adobe Illustrator, InDesign, paper, cardboard, glue, string

Concept: Amanda Macedo, Anna Marshall
Copy: Amanda Macedo
Illustrations: Anna Marshall
Construction: Anna Marshall